Steve Jobs

LG wanted to spread the word to MTV’s audiences about the upcoming 2011 US National Texting Championships THROUGH A NATIONAL BROADCAST CAMPAIGN. LG and Alcone had identified San Diego native, Eric Foster, as a DP and Director that could really capture the essence of this campaign. Key to our success was to put the right team together that could pull this all off in 8 days. This meant pre-production (including casting and finding/securing a location), a one-day shoot, 2D and 3D titling, color and mastering. Eric and his producer, Julie Jenkins, were indeed the ideal collaborators for us. Eric shot on both the RED and hand-crank super 16mm. We cut everything on the Avid here and had our friends at Tunnel Post dial-in the color.