Steve Jobs

Few things get less respect than a hard drive, yet we rely on putting our most important assets on them everyday. To stand out in a crowded and often overlooked hard drive market, WD tapped us to produce their new My Book Live Home Network Drive video for Best Buy’s POS (point-of-sale) retail. WD wanted to do something with free-running to attract and engage shoppers. We employed Team Tempest free-runners Luci Romberg and Dan Mast to bring their vision to life. Our job was to employ the right equipment to follow Luci & Dan kinetically and to capture their art form while infusing key product information at the right times. We shot this on the Weisscam at 500fps and the RED on a 25’ Technocrane at the RFK Community School in Downtown LA. Our friends at Tunnel Post dialed-in the color. We produced several versions of this video for various platforms. This longer version is our favorite. WD is now sponsoring Team Tempest. We haven’t seen the end of “True Freedom".