Steve Jobs



  • Handcrafted Beer

  • Client

    BJ’s Restaurants

  • Credits

    Directors: Fleming Brothers

  • Commentary

    As Southern California natives, we’ve watched BJ’s grow from its first location in Santa Ana to over 110 restaurants to date. With their growth, they have cultivated a cult-like following; so when BJ’s called us to bring their craft brew experience life in a short web video, it didn’t take us long to get on board. We knew the material well. The goal was to create an authentic piece that would capture the essence of BJ’s handcrafted brews. We shot this on 7D’s with nice glass so that we could shoot in tight spaces and in a working restaurant where low light was an issue. This loosely scripted docu-style piece is something we’re very adept at producing and truly enjoy. In this case, BJ’s already had created a great story, it was simply our job to capture it.

  • Work Type

    Web Film

  • BJs Craftbeer

  • The entire team at merit/andrew were excellent partners and helped us capture the energy and passion of the BJ’s brewing story.  It was clear from the moment we met with them that they truly understood the brand and were committed to helping us achieve our vision.  We couldn’t be more proud of the finished product and look forward to working with merit/andrew for many years to come.Matt Hood, CMO
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