R Lee Ermey retires to the sweet pillowy belly of suburbia and his neighbors are in for a surprise in WD40’s “Drop and Give Me 40” campaign. Our task was to produce a teaser and 4 comedic webisodes to promote WD40’s military can collectible series. The campaign would raise awareness about the many uses of WD40 (over 2k) and would raise money for military families and veterans. Great campaign. Great cause. Little tidbit, we shot all of this in one day in Van Nuys and the second we yelled cut, it started to rain. A combination of incredible efficiency and a bit of luck.
Work Type
Webisodes
“Drop and Give Me 40” Teaser
We produced this teaser in conjunction with the 4 episodes to help promote the campaign. It also resides at www.supporttroops.wd40.com.
