Steve Jobs



  • Clean

  • Client

    Highmark

  • Credits

    • Agency: 5D Studio
    • Creative Director: Jane Kobayashi
    • Writer: Brian Kaplan
    • Director: Fleming Bros.

  • Commentary

    Agency 5D Studio was completely rebranding Highmark and brought us into the fold to create four web commercials targeted at distributors for their new product launch in 2010. Each commercial would feature one or two of their new flagship chairs that would be represented by their VP of Sales, Paul Anderson. Paul would be juxtaposed to actor/comedian, Kirk Zipfel, with “his chair”. Highmark was adamant about using Paul versus professional talent and this had us a bit nervous at first. What transpired was authentic and entertaining. We shot this on the RED at 4K on one camera. This allowed us to simulate two cameras as we could punch in/out in post and stay on budget. Family-owned Highmark took a risk and we hear that it has paid off nicely.

  • Work Type

    Web Commercials

  • "Clean" Web Commercial

  • This email from our client, Paul Andersen, VP of Sales at Highmark, says it all, 'For us, the videos have worked extremely well, not just in additional sales opportunities which are always difficult to quantify, but in enhancing our corporate image and branding. I personally think the level of professionalism merit/andrew incorporated into our particular marketing video project, together with the level of thought and detail in the overall production, directing and editing has been, without question, instrumental in the effective response we have achieved. Never let a future client budget on any less than their quality, it's everything...'Jane Kobayashi
  • Related Media

    • "Highmark Chairs" Web Teaser

      We put this short teaser together so Highmark could build some momentum prior to their launch.

    • "Clean" Web Commercial